Divergent CIO

An innovative, transformative, and digital leader experienced in Technology and Executive Leadership

Ecommerce and Mobile Platforms

Ecommerce and Mobile PlatformsAn innovation is an idea, practice or object that has taken root in society and is perceived to be new or created a new adoption of a concept or technology. Innovations have many parameters when becoming part of a social system, especially with the onslaught of so many new different technologies that are being created on a daily basis. One particular innovation that has made a particular successful diffusion into society is the mobile telephone or smart phone. The mobile phone has been a technology that has had a large number of early adopters and become an integral part of the communication channels that individuals use to participate in daily conversation. Innovations have certain conditions that are important to becoming successful: relative advantage, compatibility, complexity, trialability, and observability.

One particular group of individuals has taken on the innovation of the mobile phone more efficiently than any other group, tech-savvy young people. Millennials are the largest generational users of mobile telephones and are harnessing some serious spending power. They are embracing online shopping on their mobile telephones and setting a trend in forcing technology makers to figure out how to build the relationship even further between ecommerce platforms and potential shoppers. For the millennial generation the mobile platform is the method of choice for interacting with technology. Furthermore, they are more interested in harnessing the power and control while using these platforms during shopping activities. Technology innovators and business leaders must answer this call to address the rise of mobile ecommerce use. The question is not whether or not this will become the future of shopping but when will it take over all traditional methods of shopping.

Users are accessing the web more and more on a mobile device or tablet rather than a desktop with the intent of shopping and making ecommerce purchases. Statically, during the holiday shopping season this year a third of all shopping was done via a mobile device. Furthermore, 84% stated that they have experienced a bad mobile transaction experience will trying to make an online purchase. With that type of high percentage of bad transactions, there is the opportunity to create more positive mobile responsive websites that will be more user friendly.

Improving mobile responsive websites to be more user friendly can be as easy as making a few improvements. Making sure the website is programmed to be adaptive can provide the best user experience for every user on every single device. Making sure that all buttons on the website are tap-friendly and are the correct size for any important call to actions or links. The main navigation is the most important part of the menu so that the items are easy to read and to utilize for the consumer on their phone. Part of making the menu accessible is to use text for contact information so that users are able to tap and contact the company easily. Furthermore, the visual content on a mobile website needs to be adapted so it gives visual ques and intertwines words. Having lengthy paragraphs on mobile sites is not user friendly and will drive users away because it is hard to view on a mobile telephone. 89% of executives feel that the user experience will be their primary factor to competition. A user-centric and user-friendly website is becoming the priority for getting a competitive edge and advantage.

The innovation of the mobile telephone has become so much more than just a communication device, but has been adopted into society, especially by millennials, to become a small computer that aids people in many types of transactions. Utilizing this trend, business leaders should use big data and predictive analysis to increase productivity in their businesses. Getting on board with mobile is the wave of the future and will increase sales capabilities when utilized properly.

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How to Create an Innovative Workplace

InnovationFostering a culture of innovation begins and ends with an open mind about change. In order to promote an innovative workplace, no matter what the sector, there should be a continual exchange of ideas to result in the right balance for your company. Yes, you need creativity at the forefront of it all, but this isn't something that can be forced. However, positioning your firm to achieve a successful approach to innovation takes a few key motivators, from flexibility in the work environment to hiring team members for a vision that aligns with yours. Let's take a look at some of the best ways to foster an innovative workplace. 

Building a Creative Mindset
This all starts from the ground up with the people you decide to bring on board to take this journey with you. The wrong employees can prove to be toxic to your overall vision of creativity, change and flexibility in the work environment. It doesn't mean you have to only hire people who agree with you all the time; it's more than that. You want to encourage different perspectives by hiring people who are passionate about what they do, with the flexibility to spur on productivity without being hampered by rigid thoughts, ideas or scheduling parameters, says Forbes



Here are some tips to achieving that sought-after creativity:

  • Give employees incentives to care and thus share your company vision
  • Involve your employees in the process, listening to their ideas and getting them pumped about a new project, company direction, etc.
  • Brainstorm to help new ideas emerge
  • Broaden perspectives and encourage change through practices like short-term job swaps
  • Encourage trying new things, tweaking them to make them fit, discarding them or embracing them as a result
  • Avoid penalizing those whose ideas don't end up working out
  • Reward and encourage the flow of ideas and new thoughts


Does Technology=Innovation?
There's no denying technology is a big piece of the innovation puzzle. After all, how can you expect to compete in today's global market if you're not on board with the latest technology? Innovation often goes hand in hand with technology, but it doesn't have to. In fact, you can be innovative at little or no cost. Innovation, at its very core, is something more than that. Lou Gerstner, former CEO of IBM, put it best in Who Says Elephants Can’t Dance: "In the end, an organization is nothing more than the collective capacity of its people to create value." You can have all the strategy, marketing, technology and financial management skills in the world, and although all those things will help get you on the path to success, it may not necessarily keep you there. Bottom line is, you won't get far if innovation, flexibility, and creativity aren't ingrained in the company's soul.

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