Divergent CIO

An innovative, transformative, and digital leader experienced in Technology and Executive Leadership

Finding True Digital Transformation

 

Digital transformation in the business world refers to the efforts of companies to keep up with changing environments spurred on by customer demand and technology. Because digital tools and technology are constantly evolving and affecting how people interact with one another, this in turn changes the way in which we conduct business. How you transform your core business processes using digital technology will determine how you can achieve competitive advantage and gain differentiation in your market segment, says Techopedia. It's essentially the third component of how businesses embrace digital technology, following digital competence and digital usage. With an ability to bring on new elements of innovation and creativity, digital transformation goes beyond enhancing and supporting traditional strategies.

What Spurs Change?

On the quest to find true digital transformation, one must understand the drivers that affect this change, namely profitability, customer satisfaction, and increased speed-to-market. There's a general understand that CIOs should be the driving forces implementing this transformation for their businesses, but is this really happening? In reality, it doesn't seem to be that cut and dried. In fact, digital transformation has many motivations and is the responsibility of many people, from top executives to lower-level employees, says CMS Wire.

According to research presented by MediaPost, poor customer experiences caused an estimated $83 billion loss by U.S. companies every year due to defections and abandoned shopping carts. With so many options these days offered by cloud, mobile, Internet of Things, and others, it's easy to lose sight of quality of the data in favor or hyper personalization.

So the question remains: how can companies find true digital transformation with leadership from their CIOs?

Insights

Companies that can harness the power of true digital transformation will enjoy the fruits of their labor by being at the top of the heap in terms of competitive advantage and differentiation. That's what we're all striving for anyway, right? Here are some suggestions:

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How CIOs Can Demonstrate the Value of IT

 

CIOs have an inherent duty to demonstrate the value of their departments, and this is never more true than with IT. It's the same across other platforms of a business, from sales to finance to operations. With technology becoming more and more commoditized, companies are measuring the value of their IT departments, and thus services, in regards to the preservation of business value, creating benchmarks as a result of those outcomes, points out CIO. NO matter what department you're talking about, the same principles of revenue generation and top-notch operations are used to not only evaluate but also prioritize and measure various projects to boost shareholder value.


The IT department in any given company is an important cog in the output machine. Take a mobile sales platform for a healthcare EMR system, for example. If something fails at the IT level, the whole system gets hung up, resulting in the possibility of a patient not gaining access to the medication they need to be healthy. It's too easy to imagine a bunch of IT pros sitting in a back room somewhere far removed from the daily operations of a business. Not so. They have just as much impact on the organization's failure or success as anyone else.


Flexibility

Being flexible in an ever-demanding and complex environment is an important facet of an IT department, one that can make or break the operational capacity of an organization. As such, IT is required to provide more service and solutions above and beyond just "keeping the lights on." In fact, IT and its partnership with business balance both past and present collaborations to determine future successes. Because IT is most useful when projects are delivered successfully to the end consumer, its value is dependent on persuading management to measure positive value-added contributions as well as maintain a steady presence -- even despite such a complex environment. 


Business Capability

Much more than a technological-minded organism, IT offers a great value to the business capabilities of a given company, not just in the area of technology capability and contributions. IT as a cohesive unit can provide valuable input on business decisions, leading to solutions that benefit the company as a whole. So what can the CIO and IT do together to demonstrate effectiveness to the rest of the organization?

Business operates on a principle of "what's in it for me?" -- after all, this is how competition thrives. Therefore, IT needs to:

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How to Create an Innovative Workplace

 

Fostering a culture of innovation begins and ends with an open mind about change. In order to promote an innovative workplace, no matter what the sector, there should be a continual exchange of ideas to result in the right balance for your company. Yes, you need creativity at the forefront of it all, but this isn't something that can be forced. However, positioning your firm to achieve a successful approach to innovation takes a few key motivators, from flexibility in the work environment to hiring team members for a vision that aligns with yours. Let's take a look at some of the best ways to foster an innovative workplace.


Building a Creative Mindset

This all starts from the ground up with the people you decide to bring on board to take this journey with you. The wrong employees can prove to be toxic to your overall vision of creativity, change and flexibility in the work environment. It doesn't mean you have to only hire people who agree with you all the time; it's more than that. You want to encourage different perspectives by hiring people who are passionate about what they do, with the flexibility to spur on productivity without being hampered by rigid thoughts, ideas or scheduling parameters, says Forbes



Here are some tips to achieving that sought-after creativity:

  • Give employees incentives to care and thus share your company vision
  • Involve your employees in the process, listening to their ideas and getting them pumped about a new project, company direction, etc.
  • Brainstorm to help new ideas emerge
  • Broaden perspectives and encourage change through practices like short-term job swaps
  • Encourage trying new things, tweaking them to make them fit, discarding them or embracing them as a result
  • Avoid penalizing those whose ideas don't end up working out
  • Reward and encourage the flow of ideas and new thoughts

 

Does Technology=Innovation?

There's no denying technology is a big piece of the innovation puzzle. After all, how can you expect to compete in today's global market if you're not on board with the latest technology? Innovation often goes hand in hand with technology, but it doesn't have to. In fact, you can be innovative at little or no cost. Innovation, at its very core, is something more than that. Lou Gerstner, former CEO of IBM, put it best in Who Says Elephants Can’t Dance: "In the end, an organization is nothing more than the collective capacity of its people to create value." You can have all the strategy, marketing, technology and financial management skills in the world, and although all those things will help get you on the path to success, it may not necessarily keep you there. Bottom line is, you won't get far if innovation, flexibility, and creativity aren't ingrained in the company's soul.

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