Ecommerce

Wiebke Reile works as the Social Media Strategist for the SearchFit Marketing Team. Wiebke has been social media strategist for the last eight years in the Internet Industry. She has also professionally worked in the film and television industry as a documentary film editor in New York City. Currently, she is a researcher for the University of Hawa...ii and pursuing her doctorate degree in Communication and Information Sciences. More

Traits That Make A Great Digital Leader

Traits That Make A Great Digital LeaderAs the eCommerce market continues to grow in the United States and continues to take over the traditional brick and mortar stores, the need for digital leaders is important. However, the digital economy is a frontier that needs to be groomed and tamed still for the average company. In a report created by MIT and Deloitte called Aligning the Organization for Its Digital Future, they say that 44% of organizations are not prepared for the new digital issues that are going to arise in their future. But what does that even mean for your company? Preparing for the digital future is not a rudimentary task, but an overarching task that encompasses your company’s ethos, activities, people, culture, and structure of operations. Despite so many changes that are on the horizon for the average company in America almost 90% of organizations have stated that they have attempted to upgrade their companies digitally. Whether those decisions come from the big corporate overhead structure or from the small office down the hall there has to be digital leaders that are bringing those to changes to fruition. There are many traits that distinguish a digital leader in being able to take the lead in a company.

They Hire Digital Natives
One of the most important traits to possess is talent attraction strategies that will bring new foreword thinking individuals to an organization. Making sure that they are developing the talent in their office to match the development from the overall tech industry. They will be able to be encouraging to the other members of that staff and will collaborate to bring new digital methods to the employees. Also, surrounding yourself with smart individuals is always a recipe for success.

Digital Strategy
Having a digital strategy for the company that you are working for is the bread and butter to having a digitally forward thinking company. Making sure to have a positive digital footprint should be the number one concern for your digital leader. That involves making sure the customer experience is up to par with other digital companies that are already established online. Having constant engagement with your clients online will show that there is a digital proof that you are taking care of your customers and open to facilitating dialogue with the constant needs of your customer base. Being proactive in your online strategy is a valid method to creating a positive social proof of your company. Set the tone for your customer experience to be constructive, easy to distinguish, and contains a history of positive reviews.

Distinctive Branding
A digital leader will consider all types of factors when they are creating distinctive branding for their company online. They will understand that a brand’s very existence is key with the branding and marketing they put out in the online world. Keeping in mind that all marketing and branding is reflective of the values, opinions, and beliefs that come from the company. It must be considerate of all types of individuals stemming from all backgrounds in order to cast the widest possible net for the largest possible customer base. Remembering that each company does have a certain set of values that they might find important to be a part of or represent. The famous sentence “All publicity is good publicity” doesn’t always ring true for the Internet as many campaigns can spread like wildfire if they are not properly handled and executed.

Have a Vision
All the famous visionaries that have created some of the top marketing campaigns and business successes always had a clear vision for where their company wanted to go. Unclear visions of the future always end up in a fog of not well thought out scenarios and situations that are not positive for a company’s long term goals. Remembering what your digital strategy can uniquely contribute to the companies over all well-being is important to consider in any major decision. With a guiding vision your company’s online strategy can become more than just a platform but a community of supporters who are all engaged with your product or vision. It is important to be the company that is collaborating with others, influencing, and educating their online audience. The possibilities are endless in terms of “being the change you want to see” with your company’s online strategy.

Data is their Friend
Digital data is one of the most useful tools that any digital leader will have in their toolbox. Using the latest innovations in the technology industry to view data from different channels and sources online is important to being successful online. Understanding who your demographics are and what they experience while using your website is important. Data can support you with information on how to make your digital strategy better and more successful.

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Ecommerce and Mobile Platforms

Ecommerce and Mobile PlatformsAn innovation is an idea, practice or object that has taken root in society and is perceived to be new or created a new adoption of a concept or technology. Innovations have many parameters when becoming part of a social system, especially with the onslaught of so many new different technologies that are being created on a daily basis. One particular innovation that has made a particular successful diffusion into society is the mobile telephone or smart phone. The mobile phone has been a technology that has had a large number of early adopters and become an integral part of the communication channels that individuals use to participate in daily conversation. Innovations have certain conditions that are important to becoming successful: relative advantage, compatibility, complexity, trialability, and observability.

One particular group of individuals has taken on the innovation of the mobile phone more efficiently than any other group, tech-savvy young people. Millennials are the largest generational users of mobile telephones and are harnessing some serious spending power. They are embracing online shopping on their mobile telephones and setting a trend in forcing technology makers to figure out how to build the relationship even further between ecommerce platforms and potential shoppers. For the millennial generation the mobile platform is the method of choice for interacting with technology. Furthermore, they are more interested in harnessing the power and control while using these platforms during shopping activities. Technology innovators and business leaders must answer this call to address the rise of mobile ecommerce use. The question is not whether or not this will become the future of shopping but when will it take over all traditional methods of shopping.

Users are accessing the web more and more on a mobile device or tablet rather than a desktop with the intent of shopping and making ecommerce purchases. Statically, during the holiday shopping season this year a third of all shopping was done via a mobile device. Furthermore, 84% stated that they have experienced a bad mobile transaction experience will trying to make an online purchase. With that type of high percentage of bad transactions, there is the opportunity to create more positive mobile responsive websites that will be more user friendly.

Improving mobile responsive websites to be more user friendly can be as easy as making a few improvements. Making sure the website is programmed to be adaptive can provide the best user experience for every user on every single device. Making sure that all buttons on the website are tap-friendly and are the correct size for any important call to actions or links. The main navigation is the most important part of the menu so that the items are easy to read and to utilize for the consumer on their phone. Part of making the menu accessible is to use text for contact information so that users are able to tap and contact the company easily. Furthermore, the visual content on a mobile website needs to be adapted so it gives visual ques and intertwines words. Having lengthy paragraphs on mobile sites is not user friendly and will drive users away because it is hard to view on a mobile telephone. 89% of executives feel that the user experience will be their primary factor to competition. A user-centric and user-friendly website is becoming the priority for getting a competitive edge and advantage.

The innovation of the mobile telephone has become so much more than just a communication device, but has been adopted into society, especially by millennials, to become a small computer that aids people in many types of transactions. Utilizing this trend, business leaders should use big data and predictive analysis to increase productivity in their businesses. Getting on board with mobile is the wave of the future and will increase sales capabilities when utilized properly.

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